Motivating people is crucial to a gym’s success, as there’s no point in attracting new users through effective marketing if they don’t feel like returning after their first few visits. The design and feel will keep people coming back time and time again if it meets their requirements – ensuring you fend off rivals in this highly competitive market.

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Learning the science behind effective gym design is important, as it’s far more than just buying the most expensive equipment and installing it with little thought. Having the right atmosphere will create a solid membership base of loyal customers, who will also promote your gym through word of mouth.
Why is gym design important?
Most people start out with good intentions when they join a new gym, whether it’s to lose weight or to keep fit in general. Almost one-third of new users say it’s to lose weight, while 29% want to keep fit and 14% wish to become more toned.
However, their initial enthusiasm can soon wane. A staggering 90% of new gym users quit after three months, according to statistics published by Lifehack based on customers of major fitness centre brands. The main reason given by 39% of people who quit is a lack of time, while the other obstacles include a lack of confidence, an inability to find childcare or the gym is too busy.
Experts suggest gym owners need to help change customers’ mindset to stop them from giving up after just a few weeks. A good gym design can change the mentality towards working out and inspire people to come back.
The layout and design of a gym can considerably shape a member’s workout experience, spurring them on to strive for more and step outside their comfort zone.
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Layout of a gym
The layout of a gym needs to have purpose and be well thought-out. An example is to separate zones designed for activities such as yoga from high-intensity workout areas. This may sound obvious, but many gyms seem to have a random layout, encouraging users to wander about to find the equipment they need, or to grab any space for a personal workout on gym mats.
Those who have left a gym because they lack confidence may find it a nerve-wracking experience wandering round seemingly lost. Similarly, they won’t want their yoga workout area to be next to toned athletes who are weight-training in front of the mirrors. Every individual who attends a gym will have a workout plan and they need to be able to navigate the floor area in an organised and controlled space.
Try separating the gym into various dedicated sections for training such as weights, cardio, circuit training, recovery areas, meditation, yoga and more. This will minimise the risk of interruption during a workout and will promote a smooth flow of users.
Never put too much equipment into one space – it can appear cramped, which gives gym users a negative impression. It can also create a health and safety hazard if the apparatus are too close together.
Importance of gym lighting
Well-designed gym lighting can enhance the user experience and improve motivation. For example, if the lights are poorly distributed and dim, this doesn’t inspire enthusiasm and creates the wrong ambience for people aiming to keep fit. It influences their mood and makes them feel less like doing anything energetic. Aside from the mental effects of poor lighting, it can also have a physical impact, as a poorly lit gym can lead to accidents.
Positively influence gym goers’ moods by enhancing the ambience of the space through great lighting. Natural light is a game-changer, as it has a positive mental impact, according to research. Psychologists say artificial light can make us feel more sluggish, while natural lighting helps to keep our mindset and ultimately our body in top condition.
If you harness natural daylight in your gym through having large windows and skylights, or glass walls, it can have a positive effect on people’s moods. We automatically feel more motivated and awake from the moment we step inside when greeted with a gym bathed in natural light, rather than the glare of artificial lights. A more eco-friendly option, you’re also doing your bit to improve sustainability too.
If natural light isn’t possible due to the layout or design of the building, use artificial lights that will simulate the effect of natural daylight.
Motivating and energising colours
This brings us to the colour scheme of your gym, which needs to be one that stimulates and energises users. Don’t simply choose one bright shade. Instead, go for something that evokes the best emotions for exercising.
Warm shades, such as oranges and reds, stimulate excitement and heighten alertness, according to research by Star Paint. Many gyms choose these colours for high-intensity workout areas, such as cardio studios or weight-lifting rooms, because they put people in the right mood.
Of course, you don’t want to decorate the whole gym in high-energy colours, as this can overwhelm users. Instead, choose a balanced palette to create a harmonious ambience and reflect the gym’s different uses. For example, balance out the bold colours with neutral areas of grey, white or beige, which provide a calm influence amid the high-energy workout areas. This permits the bright areas to stand out without taking over the whole gym.
Using colours strategically can also guide users through the floor area to help them distinguish the different workout zones. The colour of your lighting can also impact people’s moods when used in conjunction with the general decor.
For example, the high-intensity workout zones can often benefit from dynamic coloured lighting, while areas for more mindful exercises, such as yoga and stretching, will need more tranquil and softer lighting in a natural shade.
Gym flooring
One of the most important aspects of gym designs is the flooring, which needs to be safe and comfortable for all types of workouts. Next to the equipment, it’s one of the most important design features to consider.
Rubber flooring is the preferred choice for many gyms, as not only is it a safer surface, but there are also a lot of options when it comes to finishes, functional abilities and colours.
Rubber matting for gym floor safety and comfort means you can customise your facilities to enhance the overall gym design. There’s scope to add functional options including lifting platforms, MMA mats, high intensity training areas and more. Not only does it help members to feel safe, but it also aids the gym’s acoustics and shock absorption by reducing the vibrations that using heavy equipment and high-impact exercises cause.